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Building and growing traditional indirect channels isn’t glamourous, it requires a strong plan and a lot of effort because it’s a critical part of most company’s growth plans. Engaging the channel is different than motivating your own workforce.
For the best results, your channel requires a much more straightforward approach. You need to inspire your channel partners to sell your products and services, over and above those of your competitors – who will also be clamouring for attention.
Your priority needs to be ensuring they are incentivised to concentrate on your offerings and equipped to provide a best practice service when it comes to selling them.
In just 45 minutes you’ll learn:
