|
CHALLENGE When a multinational hardware and peripherals corporation split into two companies, one of the companies transitioned out of their industry-leading channel engagement program operated by ChannelAssist. Almost immediately, the company found themselves with a dissatisfied channel and higher operating costs, due to an underachieving new program strategy and supplier. Having the loss of brand advocates negatively impact their channel revenue and engagement, it was time to bring back their original, successful program. SOLUTION The company regrouped, and the successful ChannelAssist platform was relaunched within 3 months, including several enhancements. The new program integrated members already signed up and was used to fulfill their outstanding rewards, while aggressively reengaging members who were lost during the previous transition. ChannelAssist’s full solution was implemented, including a variety of promotions, claiming models, reward options, user groups, partner personas, member services and performance dashboards. RESULTS The channel satisfaction rating increased immediately, as reps appreciated that the company had listened to their concerns about changes in program strategy, elevated the participant experience and acted by bringing back the ChannelAssist platform and program management model. The channel continues to demonstrate their engagement and loyalty through their advocacy, sales growth, program activities and learning achievements. |
|
|
